Collaborated with Joel Tractenberg, founder and copywriter, to create one of the most successful and longest-running campaigns in Chubb’s history. The campaign resonated positively with all of the key targets and stakeholders. The NY Times praised the campaign in their advertising column and Chubb proudly featured the campaign on the cover of their corporate Annual Report in 2010. Their stock price has tripled since the campaign first ran. We can’t of course take full credit for that, but we’d like to think the campaign has played at least a small part in their thriving business.
AGENCY The Levinson Tractenberg Group
CLIENT Chubb