Collaborated with Joel Tractenberg, founder and copywriter, to create a strategic campaign that helped ease the transition from 6 separate companies to a single corporate entity, which was the primary objective. As a quite welcome bonus, the campaign also garnered industry awards and impressive sales leads for each of the sub-brands. For this international b-to-b information company, we have rebuilt its image via a high-profile ad campaign, including magazine ads, banner ads, microsites, collateral, DM, and trade show booth design.
AGENCY The Levinson Tractenberg Group
CLIENT Wolters Kluwer